ArmInfo. CJSC "Viva Armenia" announced rebranding - henceforth the company will continue to operate in the Armenian market under the trademark (brand) Viva instead of Viva-MTS.
As explained by the company's press service, the updated brand in a new way conveys the main concept underlying the company: serving the technological capabilities of Viva to the needs and requirements of people and society as a whole.
Earlier, in March of this year, the company had already changed its legal name from Viva-MTS to Viva. Even earlier, in January of this year, MTS announced the closing of a transaction to sell 100% of the shares of its subsidiary in Armenia - MTS CJSC to the Cypriot Fedilco Group Limited. The transaction also included MobiDram CJSC, a payment system providing financial services in the Armenian market, a 100% subsidiary of MTS Armenia.
Before the deal, MTS Armenia belonged to Aramayo Investments Limited, which, in turn, through the Luxembourg Allegretto Holding was 100% owned by MTS.
According to media reports, the beneficiaries of Fedilco Group Limited are Zhe Jang and Konstantin Sokolov. The Armenian Regulator approved the sale of 100% of the shares of MTS Armenia to the Cypriot Fedilco Group Limited from Aramayo Investments Limited in November 2023. A similar application by Fedilco was rejected by the Commission in April 2023 because it "threatened the national security or state interests of the Republic of Armenia."
In February of this year. The Cabinet of Ministers of Armenia approved the decision to donate 20% of the shares of the MTS Armenia company to the Government of the Republic of Armenia. The powers to manage them were transferred to the Office of the Prime Minister of the Republic of Armenia.
According to the company, it serves about 2.3 million subscribers.
