ArmInfo.One of the largest technological events in the region, the DigiTec2024 exhibition, has started in Yerevan today, with Ameriabank as a fintech partner. As part of DigiTec, the Ameriabank pavilion will be located in the DigiInvest section from October 4 to 6. The concept is centered around the skills of a successful investor.
Those wishing to test their potential will have to go through 6 tests prepared by the Ameriabank team. Each test corresponds to a specific skill of a successful investor, namely , , , , and . Anyone who successfully passes all the tests will open a brokerage account at Ameriabank for free and receive shares of an international company as a gift. Brokerage accounts at Ameriabank allow clients to use the MyInvest digital platform, which is integrated into the MyAmeria application. As Diana Hakobyan, Co-Director for Foreign Exchange and Brokerage Operations at Ameriabank, shared during a discussion with journalists on the sidelines of DigiTec, that MyInvest provides access to more than 30 markets and over 25,000 different instruments such as shares, bonds, and investment funds for the banks clients. This platform enables users to easily buy shares and make an initial placement with just a few clicks, completing transactions in a matter of minutes.
She recalled the Bank's recent experience with the placement of bonds of Electric Networks of Armenia in an unprecedented volume, noting that 20% of these bonds were placed through the MyInvest platform, indicating its high demand. According to Diana Hakobyan, such platforms are very important in the context of capital market development. Previously, investing seemed like a rather difficult process for our citizens, but now you can open an account online with just a few clicks and immediately purchase your preferred instrument.
In turn, Artush Yengibaryan, the head of Ameriabank's brokerage service, said that this project was developed by an experienced and qualified team of Ameriabank. This enables them to enhance the platform and its functionality based on customer feedback and requirements. At the same time, he pointed out the high interest of citizens in the platform, especially among the younger generation, who are avid users of modern technologies.
The Ameriabank representative Diana Hakobyan also took part in the panel discussion on the topic . Having presented the bank's experience in this area, she said that Ameriabank has started digitalization process years ago. It was only two years ago that the digital transformation began to impact the Bank's investment services. During the panel discussion, Hakobyan spoke about the development of the MyInvest platform within the MyAmeria application, highlighted its features, advantages and touched upon the development team. In this regard, she noted that the professional team's flexibility in modifing this project based on user feedback, has made the platform user-friendly and appealing to citizens.
