ArmInfo. The first tourism MICE forum (Meetings, Incentives, Conferences, Exhibitions) has started in Yerevan, with the participation of industry experts from Serbia, Georgia, Greece and Jordan, as well as representatives from Armenia's tourism industry. The event is organized on the initiative of the Tourism Committee of Armenia.
During the forum, experts will share their experiences and insights aimed at fostering the development of the industry. The forum offers a unique opportunity for representatives from travel agencies, hotel businesses, tourism product providers, and organizations offering MICE services in Armenia, to gain valuable insights into current challenges, new developments, trends and to exchange experiences. In her opening remarks, Lusine Gevorgyan, the Chairperson of the Tourism Committee, stated that Armenia is ready and has the necessary infrastructure to host events, including MICE forums that meet international standards. "Armenia, with its indescribable landscapes, rich historical and cultural heritage, famous for its warm hospitality and thousand-year history of wine, is already positioning itself as the best place to host MICE forums."
The Chair of the Committee expressed confidence that the event serves as more than just a platform for discussions and should involve taking actions. She highlighted the importance of developing a clear action plan to Armenia an attractive platform for international forums.
In response to a question from an ArmInfo reporter, Gevorgyan noted that MICE is an emerging sector for Armenian tourism. She also pointed out that since 2018, the country has gained experience in hosting major international events such as WCIT, Francophonie Days, international sports championships, etc. Additionally, she emphasized that MICE is a promising area, as it can generate a substantial profit. Hosting major international events brings in hundreds or even thousands of visitors at once, which, she believes, significantly benefits the economy. Gevorgyan emphasized that the Tourism Committee aims to promote business tourism by organizing and supporting various events and forums.
