ArmInfo. Yerevan will host the festival from August 22 to 24, which will "flow" along Zakyan Street.
The slogan for this year is " I didn t say it, Xenophon said it" , as the records of the ancient Greek historian Xenophon from the 5th century BC provide valuable evidence of brewing traditions in ancient Armenia. Festival visitors will have the opportunity to not only taste local and imported beer, but also meet the historical figure Xenophon, and travel to Ancient Armenia to feel the spirit of brewing history. To add some excitement, the organizers have also prepared 10 thematic games for visitors, with prizes from festival partners for those who win.
help to boost event tourism, support local producers and raise awareness of Armenia's ancient history of brewing. The festival has been held since 2021 and has already become one of the most anticipated and favorite summer events. The organizers of are company with the assistance of the Tourism Committee of Armenia.
Note that according to the Statistical Committee of the Republic of Armenia, in January-June 2025, beer production in Armenia increased by 14.9%, totaling 14.6 million liters.
