ArmInfo.Ameriabank has presented its innovative digital platform MyBusiness at the Real Business forum. This platform is unprecedented not only in the Armenian market, but also in the region.
Arpine Harutyunyan, the Director of the digital platform MyBusiness.am, stated in an interview with journalists on the sidelines of the forum held on October 18, that the platform's idea is centered around identifying the needs of customers. "In this regard, we not only focus on financial services, but also non- financial ones, aiming to dispel the stereotype that a bank is only for financial services. We aspire to be a reliable partner for businesses throughout all their operations," the head of the platform noted.
According to her, Ameriabank clients (individual entrepreneurs and LLCs) can through the platform open a free business account, receive a business card, access online/mobile banking systems, apply for and receive a loan, and access all the tools for e-commerce without visiting the bank, all in one convenient location. In turn, Karen Karamyan, Director of SME Client Development at Ameriabank, highlighted that SMEs are the driving force of any country's economy. In developed nations, SMEs typically account for 50-60% of the GDP while in Armenia this number is around 25%. "This suggests that we still have a lot of work to do in this area," he emphasized, adding that SME development is one of their strategic areas.
The Director of SME Client Development considered it important to mention that Ameriabank recently received awards for "Best SME Bank" and "Best Ecosystem" from two prestigious international organizations - Global Finance and Euromoney. "This obliges us to strive for improvement, but at the same time it is nice to realize that we are on the right track. This means we must continue to expand our services," Karamyan stated. He also added that technology is already a necessary condition for the functioning and growth of financial organizations. He shared Ameriabank's plans to transition customer service to the digital realm, making it more convenient for customers and saving their time and effort.
